Project Life4Cuts
As part of the Life4Cuts U.S. launch, I identified an opportunity to enhance customer engagement and brand visibility through strategic Instagram content. I initiated and managed the store’s Instagram highlights, designing custom covers that showcased essential information such as store location, pricing, and creative pose ideas to attract and retain followers.
Life4Cuts Instagram Highlights Cover Design
Understanding the importance of brand consistency, I incorporated Life4Cuts’ signature pink color and utilized 3D-rendered visuals to create a polished, modern look. By optimizing content for clarity and engagement, I streamlined the process of updating highlights, ensuring efficient scalability as new content was introduced.
Work In Progress
Additionally, I designed simple yet effective 2D graphic posters to guide customers to our store at Westfield Valley Fair and clearly communicate pricing. This cohesive visual strategy not only strengthened the brand’s digital presence but also encouraged organic audience growth and improved customer experience.
Result
This project allowed me to combine design, branding, and digital marketing strategies to enhance audience engagement, drive social media traffic, and reinforce Life4Cuts’ identity within a competitive market.